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    Advertising Principles and Practice
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    Exam 3: Advertising and Society
  5. Question
    ________ Is When an External Message Drives People to Feel
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________ Is When an External Message Drives People to Feel

Question 30

Question 30

Multiple Choice

________ is when an external message drives people to feel a need or want to buy a product.


A) Demand creation
B) Manipulation
C) Indirect advertising
D) Want creation
E) Need creation

Correct Answer:

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