Which of the Following Is NOT One of the American

Multiple Choice

Which of the following is NOT one of the American Association of Advertising Agencies' Ten Guidelines for Comparative Advertising?

A) The intent and connotation of the ad should be to inform and never to discredit or unfairly attack competitors, or competing products or services.
B) Should not include statements, suggestions, or pictures offensive to public decency or minority segments of the population if they do not use the competitive product.
C) When a competitive product is named, it should be one that exists in the marketplace as significant competition.
D) The identification should be for honest comparison purposes and not simply to upgrade by association.
E) The property being compared should be significant in terms of value or usefulness of the product to the consumer.