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  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 2: Advertisings Role in Marketing
  5. Question
    The Practice of Inviting Prospective Customers to Sign Up or Self-Select
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The Practice of Inviting Prospective Customers to Sign Up or Self-Select

Question 3

Question 3

True/False

The practice of inviting prospective customers to sign up or self-select themselves into a brand's target market in order to receive marketing communication is referred to as permission marketing.

Correct Answer:

verifed

Verified

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