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    Advertising Principles and Practice
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    Exam 1: Introduction to Advertising
  5. Question
    The Advertising Question with Respect to Globalization Is Whether to Standardize
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The Advertising Question with Respect to Globalization Is Whether to Standardize

Question 16

Question 16

True/False

The advertising question with respect to globalization is whether to standardize ads or advertising strategies across all cultures or to adapt ads and strategies to local markets.

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