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    Business
  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 1: Introduction to Advertising
  5. Question
    Name and Describe the Four Fundamental Concepts of Advertising and What
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Name and Describe the Four Fundamental Concepts of Advertising and What

Question 10

Question 10

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Name and describe the four fundamental concepts of advertising and what makes an ad truly effective.

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