Multiple Choice
In his Unrelenting Innovation: How to Build a Culture for Market Dominance (San Francisco: Jossey-Boss, 2013) , Gerard J. Tellis states that the single most important driver of innovation in any firm is
A) Its labor and human capital
B) Its capital (physical capital)
C) Government or national culture
D) Its culture
Correct Answer:
Verified
Correct Answer:
Verified
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