Which of the Following Is Not Viewed by Firms as an Advantage

Multiple Choice

Which of the following is not viewed by firms as an advantage of electronic commerce over traditional commerce?

A) Consumers have the ability to easily compare product prices.
B) The cost of executing a transaction is much lower.
C) Firms have the ability to gather useful information about buyers.
D) Firms can reduce their reaction times to changing market conditions and increase their sales reach.