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At a Price of $4

Question 45

Multiple Choice

At a price of $4.95, a pulp fiction novel is expected to sell 9,000 copies. If the novel is offered for sale at a price of $3.95, then the publisher can expect to sell


A) fewer than 9,000 copies.
B) 9,000 copies.
C) more than 9,000 copies.
D) It is impossible to predict the effect of a lower price on sales.

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