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    Personality Development
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    Exam 7: Psychological Concepts and Theories
  5. Question
    _________Is the Measure of Commitment in Customer Preferences, Based on Degree
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_________Is the Measure of Commitment in Customer Preferences, Based on Degree

Question 4

Question 4

Multiple Choice

_________is the measure of commitment in customer preferences, based on degree of satisfaction.


A) customer equity.
B) brand identity.
C) customer loyalty.
D) brand essence.

Correct Answer:

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