Question 1

___________publicity is the publicity accompanying unplanned events.

Accepted Answer

A) spontaneous. 
B) . grapevine. 
C) corporate. 
D) global. A

Question 2

A press release format designed for the online media world links, videos and pictures is called as_________.

Accepted Answer

A) social media release. 
B) out door release. 
C) web release. 
D) club release. A

Question 3

Having a communications plan in place that can be effectively put in to action when something goes wrong for a company or organization is called__________.

Accepted Answer

A) crisis management. 
B) resource management 
C) plan management. 
D) market management. A

Question 4

The process of communicating an organization's point of view on issues or causes to political audiences like MP's and lobbying groups' is_________.

Accepted Answer

A) propaganda. 
B) public opinion. 
C) public affairs. 
D) publicity.

Question 5

__________is the standard wording about a company that usually appears near the bottom of all company issued press releases.

Accepted Answer

A) boilerplate. 
B) jump cut. 
C) credit line. 
D) by line.

Question 6

A multi disciplinary approach which uses a number of marketing communications techniques in order to deliver a consistent set of messages is__________.

Accepted Answer

A) integrated campaign. 
B) imc. 
C) ad programs. 
D) publicity.

Question 7

A media relating to different market sectors for a product or service is called as_______.

Accepted Answer

A) vertical media. 
B) horizontal media. 
C) straight media. 
D) diverted media.

Question 8

_________ experts will tell you that a well planned public relations campaign is often far more effective than advertising.

Accepted Answer

A) marketing. 
B) planning. 
C) advertising. 
D) administrative.

Question 9

PR for a corporation integrated as part of the company's strategic objectives is called as_________.

Accepted Answer

A) global communications. 
B) integrated communications. 
C) corporate communications. 
D) international communications.

Question 10

__________also known as online PR involves communications using the internet or new technology to communicate with stakeholders.

Accepted Answer

A) internet pr. 
B) e-pr. 
C) web pr. 
D) ip pr.

Question 11

The following which is the four class model of PR__________.

Accepted Answer

A) press agentry/publicity. 
B) one way asymmetrical model. 
C) one way symmetrical model. 
D) public model

Exam 8: Understanding Public Relations for Corporations