Multiple Choice
___________reflects the sum of the perceived tangible & intangible benefits & costs to customers.
A) customer satisfaction
B) customer value
C) customer delight
D) none of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Companies are exploring the_for communicating their advertising
Q2: _is a way of describing audience based
Q3: New media is very cost-effective when compared
Q4: marketing buzz means means....…………….<br>A)Demarketing<br>B)Pricing<br>C)Product Development<br>D)Promotion
Q6: A large amount of _advertising is for
Q7: Tele marketing is a part of ...……………….<br>A)direct
Q8: The _is the biggest possible medium and
Q9: _is a way of describing audience based
Q10: Selectivity is related to_<br>A)portrayal<br>B)relevance<br>C)support<br>D)Coverage
Q11: Testing before launching a product launching a