Multiple Choice
Marketing myopia related first paper published in 1960 in the ..........
A) international business review
B) forbes magazine
C) harvard business review
D) oxford university press
Correct Answer:
Verified
Correct Answer:
Verified
Q9: _is a way of describing audience based
Q10: Selectivity is related to_<br>A)portrayal<br>B)relevance<br>C)support<br>D)Coverage
Q11: Testing before launching a product launching a
Q12: _is the acquisition of goods and services
Q13: Cyber consumers are not_<br>A)active<br>B)passive<br>C)homogeneous<br>D)Heterogeneous
Q15: which is the future of of direct
Q16: ….…….......buy products & _use product<br>A)consumer & customers<br>B)buyers
Q17: select an appropriate definition of want_ .<br>A)consumer
Q18: Digital technology is changing the way_relate to
Q19: The advertising industry is passing through a