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    Business Research Methods (BRM)
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    Exam 11: Scale Development, Sampling, and Measurement Techniques in Research
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    Scales Where Respondent Is Asked to Rate an Item in Comparison
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Scales Where Respondent Is Asked to Rate an Item in Comparison

Question 18

Question 18

Multiple Choice

Scales where respondent is asked to rate an item in comparison with another item or a group of items each other based on a common criterion is


A) Method of paired comparison
B) Forced Ranking
C) Constant Sum Scale
D) All of the above

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