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    Marketing
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    Exam 2: Advertising: Terminology, Concepts, and Branding Terminology
  5. Question
    _____________________Is Defined as a Communication That Aims at Raising Money
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_____________________Is Defined as a Communication That Aims at Raising Money

Question 38

Question 38

Multiple Choice

_____________________is defined as a communication that aims at raising money from primary or secondary markets.


A) advocacy advertising
B) generic advertising
C) financial advertising
D) surrogate advertising

Correct Answer:

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