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    Graphics and Animation in Advertising
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    Exam 2: Marketing Fundamentals
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    The 'Hierarchy of Human Needs' Is a Valuable Guide in the Process
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The 'Hierarchy of Human Needs' Is a Valuable Guide in the Process

Question 11

Question 11

Multiple Choice

The 'hierarchy of human needs' is a valuable guide in the process of Ad. copy formulation. Who devised it?


A) abraham h. maslow
B) philip lesley
C) paul lazarsfeld
D) leon festinger

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