Multiple Choice
Identifying customers and markets using data on demographics, markets, consumer behavior, and trends is an example of a(n) :
A) operational-level sales and marketing information system.
B) knowledge-level sales and marketing information system
C) management-level sales and marketing information system
D) strategic-level sales and marketing information system
Correct Answer:
Verified
Correct Answer:
Verified
Q16: Advantages of HR Database are_<br>A)Sharing of Data<br>B)Improved
Q17: If a university sets up a web-based
Q18: _ is the act of informing or
Q19: Summary transaction data, high-volume data, and simple
Q20: Deciding where to locate new production facilities
Q22: Information systems that monitor the elementary activities
Q23: Top level Managers use<br>A)Strategic information<br>B)Tactical information<br>C)Operational information<br>D)None
Q24: Projections and responses to queries are information
Q25: Porter's value chain theory was introduced in<br>A)1980<br>B)1985<br>C)1990<br>D)1995
Q26: Which pattern reflects a pure executive form