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    Journalism And Public Opinion
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    Exam 1: The Power of Public Opinion: Understanding the Role of Society in Policy-Making and Media Perception
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    Thetwo-Step Flow Theory Was Later Developed by Lazarsfeld & Elihu
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Thetwo-Step Flow Theory Was Later Developed by Lazarsfeld & Elihu

Question 11

Question 11

Multiple Choice

Thetwo-step flow theory was later developed by Lazarsfeld & Elihu Katz in the book __________________.


A) Personal Influence
B) Manufacturing consent
C) People's Choice
D) Media & the masses

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