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    Certification
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    Consumer Behavior (for MBA)
  4. Exam
    Exam 2: Consumer Behavior and Buying Process
  5. Question
    Customers Keeping Such Information That Supports Their Attitudes Towards Brand
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Customers Keeping Such Information That Supports Their Attitudes Towards Brand

Question 13

Question 13

Multiple Choice

Customers keeping such information that supports their attitudes towards brand is classified as


A) selective attention
B) selective distortion
C) selective retention
D) all of above

Correct Answer:

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