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  2. Topic
    Certification
  3. Study Set
    Consumer Behavior (for MBA)
  4. Exam
    Exam 3: Business Buying Process, Motivation, Perception, and Attitudes
  5. Question
    In Business Buying Process, the Group Who Has Formal Authority
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In Business Buying Process, the Group Who Has Formal Authority

Question 15

Question 15

Multiple Choice

In business buying process, the group who has formal authority of supplier selection is classified as


A) user
B) influencer
C) decider and gatekeeper
D) buyer

Correct Answer:

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