Web Analytics and Mining Tools and Services

Multiple Choice

Web analytics and mining tools and services:

A) Simply report which pages were clicked and how long a visitor stayed there.
B) Offer advanced functions that help marketers decide which products to promote, and merchandisers achieve a better understanding of the nature of demand.
C) Are used to redesign web sites quickly and on the fly.
D) Provide most companies with knowledge about how to use clickstream data effectively.