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  3. Study Set
    Applied Theory of Markets
  4. Exam
    Exam 6: Marketing and Market Segmentation
  5. Question
    What Is the Base of Segmentation of Consumer Markets
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What Is the Base of Segmentation of Consumer Markets

Question 23

Question 23

Multiple Choice

What is the Base of segmentation of consumer markets?


A) demographic & geographic segmentation
B) psychographic segmentation
C) behavioral segmentation
D) all of these

Correct Answer:

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