Multiple Choice
What is the main objective of informative advertising?
A) to create selective demand
B) to stimulate primary demand
C) to keep the brand in consumers\ minds during the mature stage of the product life cycle
D) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q9: An account in advertising parlance<br>A) the budget
Q10: An advertising message usually focuses on<br>A) the
Q11: Promotional material located in and around retail
Q12: U. S. P. (Unique Selling Proposition) means<br>A)
Q13: Advertising that is under complete control of
Q14: Which one of the following is a
Q16: Price, _, _and Physical distribution are the
Q17: The most common form of outdoor advertising
Q18: Image advertising is a/an,<br>A) advertising strategy<br>B) advertising
Q19: Three common advertising appeals include<br>A) objectivity, timeliness