Question 1

Internal and external communication tools are used to ________________ important information about an organization's present and future plans.

Accepted Answer

A) disseminate 
B) eradicate 
C) duplicate 
D) formulate A

Question 2

The first rule of crisis management is to ________

Accepted Answer

A) communicate 
B) hide 
C) negate 
D) deny A

Question 3

Corporate Communications use emails, announcements, minutes of meetings, intranet as internal communication platforms

Accepted Answer

A) external communication 
B) internal communication 
C) disrupted communication 
D) prolonged communication B

Question 4

______________ marketing allows companies to communicate directly and instantly with their stakeholder, marking a shift from the traditional one-way output of corporate communications, to an expanded dialogue between company and consumer

Accepted Answer

A) social media 
B) affiliate 
C) targeted 
D) face-to-face

Question 5

___________ is a deliberate attempt on the part of public relations practitioners to influence the public

Accepted Answer

A) propaganda 
B) publicity 
C) pseudo-events 
D) persuasion

Question 6

Diffusion theory has __________discrete steps

Accepted Answer

A) five 
B) six 
C) eight 
D) ten

Question 7

___________ is communication that is used primarily to influence an audience and further an agenda, which may not be objective and may be presenting facts selectively to encourage a particular synthesis or perception

Accepted Answer

A) persuasion 
B) propaganda 
C) publicity 
D) pseudo-events

Question 8

__________________ is the synchronous, interactive, real time exchange of message via a mediated source

Accepted Answer

A) e-mail 
B) social networking sites 
C) blogs 
D) online chat

Question 9

Public Relations use the external communications prepared by Corporate Communications to generate a_________________ of the company

Accepted Answer

A) static image 
B) positive image 
C) negative image 
D) mobile image

Question 10

________is the face of a company

Accepted Answer

A) website 
B) company office 
C) twitter account 
D) email id

Exam 1: Communication Strategies in Corporate and Public Relations Settings