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A Customer Relationship Management System Is ________

Question 73

Multiple Choice

A customer relationship management system is ________.


A) a suite of applications,a database,and a set of inherent processes for managing all the interactions with the customer,from lead generation to customer service
B) a Web application that allows businesses to manage customer suggestions and complaints in a structured fashion
C) a suite of applications,a database,and a set of inherent processes for consolidating business operations into a single,consistent,computing platform
D) a suite of software applications that integrates existing systems by providing layers of software that connect applications together

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