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    Experiencing MIS Study Set 3
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    Exam 24: Database Marketing
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    ________ Is a Way of Analyzing and Ranking Customers According
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________ Is a Way of Analyzing and Ranking Customers According

Question 6

Question 6

Multiple Choice

________ is a way of analyzing and ranking customers according to their purchasing patterns.


A) Composite forecast
B) RFM analysis
C) Cooke method
D) Delphi technique

Correct Answer:

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