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    Computing
  3. Study Set
    Experiencing MIS
  4. Exam
    Exam 24: Database Marketing
  5. Question
    ________ Shows How Much the Base Probability Increases or Decreases
Solved

________ Shows How Much the Base Probability Increases or Decreases

Question 21

Question 21

Multiple Choice

________ shows how much the base probability increases or decreases when other products are purchased.


A) Lift
B) Support
C) Confidence
D) Cohesion

Correct Answer:

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