Multiple Choice
In RFM analysis,an R score of 5 shows that ________.
A) the customer has not made recent purchases
B) the customer has bought the most expensive item
C) the customer has frequently ordered costly items
D) the customer has purchased the least expensive item
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q1: A cross-selling opportunity is created when a
Q29: Which of the following statements is true
Q30: In market-basket terminology,_ is the term used
Q31: RFM scores can be used to concentrate
Q32: The more number of times two items
Q33: RFM analysis is a complex technique which
Q35: Databases are a key component of database
Q35: Customers with an RFM score of 555
Q38: Cheryl Inc.,a leading cosmetics manufacturer,wants to identify
Q39: Which of the following RFM scores refer