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  2. Topic
    Business
  3. Study Set
    Modern Management
  4. Exam
    Exam 1: Corporate Governance, Business Ethics, and Customer Relationship Management: Key Concepts and Issues
  5. Question
    _______Is Any Occasion on Which the Brand or Product Is
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_______Is Any Occasion on Which the Brand or Product Is

Question 14

Question 14

Multiple Choice

_______is any occasion on which the brand or product is used by end customers.


A) Customer touch point
B) Retailers touch point
C) Company touch point
D) None of the above

Correct Answer:

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