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    Business
  3. Study Set
    Modern Marketing
  4. Exam
    Exam 1: The Purpose and Process of Marketing Research
  5. Question
    Researchers Must Develop a Data-Collection Procedure That Establishes an Effective
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Researchers Must Develop a Data-Collection Procedure That Establishes an Effective

Question 24

Question 24

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Researchers must develop a data-collection procedure that establishes an effective link between the information needs and the questions to be asked or the observations to be made.

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