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    Business
  3. Study Set
    Modern Marketing
  4. Exam
    Exam 1: The Purpose and Process of Marketing Research
  5. Question
    The Sum of All Errors That May Occur in the Research
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The Sum of All Errors That May Occur in the Research

Question 48

Question 48

Multiple Choice

The sum of all errors that may occur in the research process over and above the sampling error is called


A) measurement error
B) population error
C) non-sampling error
D) systematic bias

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