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    Modern Marketing
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    Exam 1: The Purpose and Process of Marketing Research
  5. Question
    The Field of Marketing Research Amounts to a Set of Methodologies
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The Field of Marketing Research Amounts to a Set of Methodologies

Question 56

Question 56

Essay

The field of marketing research amounts to a set of methodologies designed to aid managerial decision-making.What are the essential steps in this approach?

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The essential steps are:
1.Determine wha...

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