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    Business
  3. Study Set
    Modern Marketing
  4. Exam
    Exam 2: Research Design and Data Sources
  5. Question
    Single Sourcing of Data Is a Syndicated Marketing Research Concept
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Single Sourcing of Data Is a Syndicated Marketing Research Concept

Question 58

Question 58

True/False

Single sourcing of data is a syndicated marketing research concept that has gained credibility as technology has allowed the gathering of more resources and data under one roof.

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