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A Particularly Thorny Issue in Marketing Simulation Is _______________,Which Is

Question 40

Multiple Choice

A particularly thorny issue in marketing simulation is _______________,which is the idea that what a firm does affects consumers,whose decisions also affect the firm and its competition,all of whom are making multiple decisions over time.


A) endogeneity
B) response bias
C) sensitivity analysis
D) unrepresentative sampling

Correct Answer:

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