The Proliferation of Scanner Data Has Caused Significant Changes in How

Multiple Choice

The proliferation of scanner data has caused significant changes in how marketing research is conducted.These changes include all of the following except

A) greater emphasis by marketers on consumer attitudes and awareness
B) a large number of trained professionals who can analyze and interpret the data
C) significantly better data in volume/share tracking, promotion tracking, and consumer purchases
D) availability of timely data