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A Marketing Manager Has Found Secondary Data on the Spending

Question 15

Multiple Choice

A marketing manager has found secondary data on the spending habits of teenagers broken down by gender and also by race,independently,but needs it broken down by both (e.g.,African American females versus European American males) .This is an example of the secondary data problem of


A) level of aggregation
B) difference in units
C) unrepresentative sampling
D) systematic bias

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