Multiple Choice
Which of the following is a example of judgment sampling?
A) For a major launch campaign for a brand of bath soap, three cities in California were selected because there were deemed to be representative of the nation as a whole.
B) In a study of taste preferences for brands of soft drinks, a marketing research firm selected a sample of 200 people from a large Chicago shopping mall over one weekend.
C) All of the department stores within 50 miles of the corporate office were selected for testing a new point-of-purchase display.
D) From a list of all freshmen at a university, the school selected every 12th name to be interviewed about their first year experience at the school.
Correct Answer:

Verified
Correct Answer:
Verified
Q43: In sampling terminology,a parameter is any measurement
Q44: How does the within-sample variance differ between
Q45: If a researcher takes a census of
Q46: All of the following are major benefits
Q47: In disproportionate stratified sampling,more data should be
Q49: The variance of the sample consisting of
Q50: In the calculation of confidence levels,non-sampling errors
Q51: The situation where a researcher directly selects
Q52: Any quantity derived from a sample is
Q53: The major problem with systematic sampling is