Multiple Choice
The model used most often in marketing that includes item-specific information is referred to as the
A) Gumbel Logit model (GLM)
B) Multinomial Logit model (MNL)
C) Guadagni & Little Logit model (GLLM)
D) Kaiser Probit model (KPM)
Correct Answer:

Verified
Correct Answer:
Verified
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