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    Exam 10: Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses
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    Statisticians Often Call the Clusters Obtained Through Cluster Analysis "Latent
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Statisticians Often Call the Clusters Obtained Through Cluster Analysis "Latent

Question 28

Question 28

True/False

Statisticians often call the clusters obtained through cluster analysis "latent" because they need to be discerned via analysis and are not directly observable.

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