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    Exam 10: Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses
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    In the Distance or Dissimilarity Matrix for a Cluster Analysis
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In the Distance or Dissimilarity Matrix for a Cluster Analysis

Question 18

Question 18

Multiple Choice

In the distance or dissimilarity matrix for a cluster analysis using squared Euclidean distance,the larger the number


A) the more unlike the pair
B) the more alike the pair
C) the tighter the cluster
D) the larger the loading

Correct Answer:

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