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    Modern Marketing
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    Exam 10: Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses
  5. Question
    Discuss the Possible Applications in Marketing Research for Factor Analysis
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Discuss the Possible Applications in Marketing Research for Factor Analysis

Question 59

Question 59

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Discuss the possible applications in marketing research for factor analysis.

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Applications include:1.data reduction-re...

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