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    Exam 10: Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses
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    What Is a Latent Class,and How Does It Apply to Segmentation
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What Is a Latent Class,and How Does It Apply to Segmentation

Question 48

Question 48

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What is a latent class,and how does it apply to segmentation analysis?

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A latent class are clusters that are not...

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