To Determine the Optimal Product from Conjoint Results,researchers

Multiple Choice

To determine the optimal product from conjoint results,researchers

A) choose the levels of each attribute with the highest part worths, including the price attribute
B) incorporate information about production and distribution costs with the conjoint results to determine product attributes and price that result in profit
C) fit continuous curves through the part worths, including price, and use the levels at the highest points of these curves
D) none of the above