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    Modern Marketing
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    Exam 12: Advanced Topics, research Frontiers, and Preparing the Final Report
  5. Question
    The Vast Majority of Statistical Models Used in Marketing Yield\(\beta\)
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The Vast Majority of Statistical Models Used in Marketing Yield β\betaβ

Question 63

Question 63

True/False

The vast majority of statistical models used in marketing yield only one value for each " β\betaβ ," which marketers assume is valid for everyone; yet this concept is in direct contrast to the idea of heterogeneity.

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