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    Exam 12: Advanced Topics, research Frontiers, and Preparing the Final Report
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    Within Marketing Research,"heterogeneity" Is Generally Used to Refer to
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Within Marketing Research,"heterogeneity" Is Generally Used to Refer to

Question 15

Question 15

Multiple Choice

Within marketing research,"heterogeneity" is generally used to refer to


A) differences in behavior
B) differences in sensitivity
C) differences in outcome
D) differences in characteristics

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