Coca-Cola Introduced a New Product Called Diet Coke in Japan

Multiple Choice

Coca-Cola introduced a new product called Diet Coke in Japan. Sales of this product were low in the initial stages because Japanese women associated the word diet with weakness; however, changing the name of the product from Diet Coke to Coke Light proved effective. Which of the following product issues affected the sales of Diet Coke in this scenario?

A) brand strategy
B) country-of-origin effect
C) quality
D) fitting the product to the culture
E) manufacturing