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    Managing Quality Integrating
  4. Exam
    Exam 7: Quality and Innovation in Product and Process Design
  5. Question
    R&D-Generated Ideas Tend to Be More Incremental Than Marketing-Generated Ideas
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R&D-Generated Ideas Tend to Be More Incremental Than Marketing-Generated Ideas

Question 19

Question 19

True/False

R&D-generated ideas tend to be more incremental than marketing-generated ideas, and are better aligned with customer needs.

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