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Ichiro Is a Marketing Manager at a Consumer Products Company

Question 6

Multiple Choice

Ichiro is a marketing manager at a consumer products company. Ichiro's company has started selling consumer information to other sources without informing its customers that it is doing so. This is referred to as the ________ of CRM.


A) added benefit
B) dark side
C) unintended consequence
D) evolution
E) legal loophole

Correct Answer:

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