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    Marketing Management
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    Exam 5: CRM, Big Data, and Marketing Analytics
  5. Question
    What Is Big Data? How Is It Relevant to Marketing
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What Is Big Data? How Is It Relevant to Marketing

Question 35

Question 35

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What is Big Data? How is it relevant to marketing? Describe the four Vs of Big Data.

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Big Data refers to the ever-increasing q...

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