Positioning Relies on the Communication of One or More Sources

Multiple Choice

Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between the ________.

A) cost of the product and the quality
B) way the 4Ps of the marketing mix work with one another
C) customer's needs and wants and what the product has to offer
D) product and its advertising
E) salesperson and the customer at a personal level