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    Exam 7: Segmentation, Target Marketing, and Positioning
  5. Question
    Companies Sometimes Pick a One-Market Strategy
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Companies Sometimes Pick a One-Market Strategy

Question 64

Question 64

Multiple Choice

Companies sometimes pick a one-market strategy. This marketing approach is called ________.


A) mass approach
B) undifferentiated target marketing
C) differentiated strategy
D) low-cost approach
E) efficiency marketing

Correct Answer:

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